How to Cultivate Creative Leadership

Greed vs. Mindfulness

Thirty years ago, the mantra of the business world was “greed is good” because (as the movie Wall Street put it) “Greed captures the essence of the evolutionary spirit … greed for life, for money, for love, for knowledge has marked the upward surge of mankind.”

Steve Jobs wasn’t feeling the “greed is good” theory for evolving.

In fact, he held an opposing theory.

The Theory of Mindfulness

Jobs biographer Walter Isaacson quotes Jobs explaining this way of thinking:

“If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there’s room to hear more subtle things–that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before.“

Jobs embraced mindfulness over the greed is good craze during a time when it was all too easy to acquiesce to the greed is good bandwagon.

According to a recent article, “The Neuroscience of Meditation,” published in the British Journal of Neuroscience Nursing,

It has been shown that mindfulness, as a result of neuroscientific changes caused by its practice, can enhance attention, whereby the anterior cingulate cortex (the region associated with attention) has shown changes in activity and structure as a response to mindfulness meditation. Fronto-limbic networks involved in processes that improve emotion regulation, and reduction in stress, show patterns of engagement through mindfulness meditation practice.

Benefits of Mindfulness

1. Concentrate for longer periods,

2. Remain calm when under pressure,

3. Better handle job-related stress


Modern Recent Example of Creative Leadership

One of the most recent examples of modern creative leadership has recently been recently recognized by

A company called ClickFunnels was nominated #1 in the nation on October 1st, 2019 was previous compared as the “Apple” of the small business community (which was a comparison made by Garrett J. White from Wake Up Warrior).

The owner of ClickFunnels, Russell Brunson, is the creative mastermind behind ClickFunnels.

Russell Brunson is like Steve Jobs in one very specific way:

They Unleash Creativity, Not Greed.

To learn more about ClickFunnels or to learn more about a “Steve Jobs like” person, then visit ClickFunnels to watch Russell in action.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.